Modern Methods Of White Hat Plans In Link Building
Written by Chris Channing   
Saturday, 19 June 2010 07:48
The art of link building requires that a website owner knows who, where, and what to link to and from. It's something that seems easy at first, but is actually harder to manage than you would initially think. To stay safe from filters and penalties, only practice white hat methods that are described.
by ChrisChanning


The art of link building requires that a website owner knows who, where, and what to link to and from. It's something that seems easy at first, but is actually harder to manage than you would initially think. To stay safe from filters and penalties, only practice white hat methods that are described.

One should always try to network with other businesses in the area. If you happen to run a web development business, you should be linking to friends and others who you have networked with. Ask for a link back- it'll do wonders in the future as search engines see that you have friends on the Internet. It also helps because the website is likely to be very relevant to the content of your own website.

Directories are still popular on the Internet, It was once common for Internet users to find directories to even find websites- but things changed once the search engines took over. Search engines still see directories as valuable tools, and getting listed in one is a good thing. The listings you get vary based on the directory; look for local directories that are relevant to your business niche and industry.

If you have competitors in your niche, such as the kid down the road who just started a web development business, you might see how they are ranking. If the result is better than your own ranking, look at what links they have built through free online tools. Make an attempt to gain the same links if at all possible. Many times it may not be, but it's worth researching.

Link exchanges are very popular. Those who use automatic programs to do so can get in trouble- this isn't white hat SEO. Instead make custom emails and send them out to those who you think would link back to you. This might include any clients you have had, or even a competitor who might want to network with you just as much as you need to network with him.

You will need a tool that checks the link exchanges you have conducted, so you aren't wasting time every day doing it yourself. There are plenty of free tools that will attempt to find a link to your website on a certain domain. If it isn't found, it will alert you via email so that you can mention to the website owner the link is down and that you will remove their own link.

In Conclusion

Building links is the key to making your presence on the Internet. Just remember to do it the right, respectable, way. Otherwise you could bring the progress of your company and its rankings to complete halt entirely.

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