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| Work At Home - Shorten Your Stay In The Google Sandbox |
| Written by Brian Lett |
| Tuesday, 08 June 2010 07:02 |
|
Anyone who has launched a website for their work at home business can tell you first hand that it takes a while to get that website to rank in Google. Generally Google does not rank websites for competitive, or even moderately competitive terms for their first year of existence. This is what has been dubbed, "The Google Sandbox Effect". Of course, Google claims that there is no such thing as a Google Sandbox. However, millions of work at home entrepreneurs will beg to differ. Nonetheless, during this initial year of your website's existence, there are a few things that you can do to ensure that your website receives traffic. This will be the focus of our discussion.
Anyone who has launched a website for their work at home business can tell you first hand that it takes a while to get that website to rank in Google. Generally Google does not rank websites for competitive, or even moderately competitive terms for their first year of existence. This is what has been dubbed, "The Google Sandbox Effect". Of course, Google claims that there is no such thing as a Google Sandbox. However, millions of work at home entrepreneurs will beg to differ. Nonetheless, during this initial year of your website's existence, there are a few things that you can do to ensure that your website receives traffic. This will be the focus of our discussion. 1. Dress Your Website For Search Engine Popularity The reason why everyone focuses on ranking in Google, is because Google receives the most search traffic. With that being said, there is not reason to disregard the other two of the Big Three, Yahoo and Bing. The truth is that while your work at home website may have a difficult ranking in Google for its first year, it will probably have a much easier time ranking in the other two search engines. As a result, it is important to optimize your web pages for the search engines. Doing so will make your website more likely to rank. This will also come in handy in achieving high Google rankings, once your website jumps out of the sandbox. 2. Take Steps to Receive One Way Links to Your Website A major factor in determining how high you rank in Google, is how many other websites link to your website. Essentially, when a website links to yours it is akin to a vote for your website. How many votes receive, and the quality of the website which these votes come from, is very important in determining where your website ranks for certain keywords. This of course is in addition to the on-page optimization of your actual web pages. While waiting to exit Google's Sandbox, it is a good idea to begin building one-way links to your website. You can do this by submitting unique articles which you author to article directories. These directories will allow you to include one or two links back to your website at the end of each article in the Resource Box. 3. You Have Pay Per Click Advertising at Your Disposal Yes, free traffic is great, and can be obtained. This is especially true for websites which rank prominently in the search engines. However, while you wait for this to occur with your website, you can steer targeted traffic to your site immediately with Pay Per Click (PPC). In a nutshell, PPC involves bidding for sponsored search engine placement. The higher that you bid, the higher your website will appear in the sponsored search engine rankings. Provided that you utilize keywords and key phrases which lead to a decent conversion rate, you will make money. However, if you fail to test which keywords convert and which do not, you might end up at a deficit. This it is why it is important to pay close attention to conversion rates utilizing this method of paid advertising. Okay, so if you do not see your website making any headway in Google for the first few months, you now know not to panic. You should be aware of the fact that websites which are attempting to rank for more competitive keywords will sit in Google's Sandbox for a longer period of time. For instance, the term "work at home" is very competitive. Therefore, if you are are attempting to rank for this term, expect to remain in Google's Sandbox for a year or more. However, if you are attempting to rank for a less competitive term such as, "work at home in your pajamas", then your time in the sandbox will be relatively short. Nonetheless, provided that you remain consistent, you will eventually rank in Google, as well as the other search engines. About the Author: If you Work At Home , there is a good chance that you have a website. If you want to Make Money Online with the help of your website, you cannot remain the Google's Sandbox. Come and check us out at SOSComplete.com |