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| Email Marketing Helps Marketers Succeed |
| Written by Rudy Barell |
| Wednesday, 10 February 2010 08:43 |
|
Email marketing is one specific marketing tactic that a lot of businesses have latched onto within the past few years as it is an amazing tool to really increase exposure. If you have decided that this method of marketing to your customers and contacts is a strategy you'd like to employ, there are plenty of resources out there to help you get started. However, it can be challenging to decide which of the many email marketing companies you should use. This article discusses several characteristics of reputable email marketing services.
Email marketing is one specific marketing tactic that a lot of businesses have latched onto within the past few years as it is an amazing tool to really increase exposure. If you have decided that this method of marketing to your customers and contacts is a strategy you'd like to employ, there are plenty of resources out there to help you get started. However, it can be challenging to decide which of the many email marketing companies you should use. This article discusses several characteristics of reputable email marketing services. Building Permission-Based Opt-In Mailing Lists A vital part of email marketing is having easy-to-use mailing list management features. First and foremost, an email marketing service should allow you to be able to upload your existing mailing addresses from a file (usually Excel or CSV) on your computer. This is often the preferred method when adding a lot of contacts because manually entering your existing contacts email address one at a time is more time consuming and leaves lots of room for mistakes to occur. Second, one of the features of managing your mailing list that an email marketing vendor should contain is a feature that allows your list to be segmented into multiple different groups. As you build your email contact list, you'll see why the segmentation of contacts is important. Remember, not each person is the same and having different groups of people lets you treat them differently when you send out your email. A third feature that your email marketing provider should have is the easy-integration of a sign-up box on your website. Being able to use a sign-up box from your email marketing service is perhaps the most important feature you should be looking for. A sign-up box that's well placed on your site acts as an automatic marketing tool that works on autopilot adding subscribers as soon as they enter their email address. Sending Out Your Emails An email marketing service should offer a variety of options when it comes to sending out your emails to your mailing list. There should be pre-designed HTML templates, image galleries that you can use if you want to include images, and there should also be the option to customize your own design. In addition, there should be guidance along the way and systematic instructions to help if you get lost. An intuitive, user-friendly, and easy-to-use interface is what you ultimately need in an ideal email marketing service. Tracking and Reporting Tools An important component of the marketing process is tracking your results. In order to know the success of your efforts, you need to know what your contacts do with the information included within those emails. A reputable email marketing provider should contain such data like how many emails were opened, which links your prospects clicked on the most, and how many emails bounced because of invalid an incorrect address. In addition, important contact list metrics that you should have access to include what your list growth rate it as well as how many contacts have been added, removed and unsubscribed. Ideally these statistics will be updated in real-time so that you don't have to wait to evaluate your results. All of these elements are important to look for when selecting the right email marketing service provider. The ability to create visually appealing emails, easily manage your mailing list, and have reporting data readily available at your fingertips are all features that will help you excel at the highest level with your email marketing. About the Author: Rudy Barell is an Account Executive with Elite Email, the #1 email marketing program used by businesses around the globe. Experience how easy it is to build your mailing list, create eye-catching emails and monitor your results using detailed reports with the complete email marketing software. Try it free! |